Innovations in computer and information technology make our life so easy and comfy. As everything changes with the technology, marketing concepts are also changing now. Marketers now move towards making very active social networking presence, so that, they better convey their massage to stakeholders and make reputation.
Interactive social media is the best tool of Pr now and companies are much depended on it. Public relations (PR) is one of the important means of marketing communication mix. It’s utilized by marketers for building a good reputation among their stake holders along with other partners as well as for promoting their businesses too. Public relation is the early technique utilized by people for maintaining their public image. Traditionally, organizations used press releases, brochures and annual reports to get publicity but now these power tools don’t supply the same results.
Now, there is a world of IT and world becomes global village. Everyone easily get the desired information while staying at home through Internet. So that’s why, businesses start providing online marketing facilities and developing e.commerce websites. Customers prefer to use internet for getting solutions of their problems as well as for doing shopping and making interactions. Social media is become everyone’ s need now. People make use of this for sharing ideas, making new friends, uploading and sharing pictures and videos, exchanging views and specially for maintaining their very own image. There are many sources of social media but Facebook would be the two most important. You discover almost every company’s link on Twitter and facebook now. Marketers begin using these sites for Pr.
There are professionals – specialist in social marketing, Twitter and facebook who take proper care of activities related to PR. Pr is not a narrow concept or field, almost everything associated with employee relations, crisis management, investor relations, customer relations and corporate relations is come under the PR. You will find specialized companies’ pages, you find on Facebook organised specially for customers along with other stakeholders. Customers too feel a feeling of recognition and convenience while getting together with the organization, providing services them.
Why Social media- Facebook & Twitter getting popularity daily and the most important tool of PR, due to following;
The interactive in nature and user friendly.
Having much customized options.
Having wide reach (Huge amount of traffic daily)
An online place where you do what you would like.
Provide so many facilities, writing, sharing, uploading, linking, networking and commenting
Provide large amount of fun and entertainment – Facebook different applications and games.
Option of developing a unique page for business or personal interest.
If a person likes your posting, picture or link then he/she must forward this and inform to friends and other relatives. The chance of getting success in social networking is much more than 90 % however it requires a lot of research, social ability and patience too.
